

NIV – Women's Fashion and Accessories Wholesaler – France
Step into the world of fashion with NIV, an iconic family business in women’s ready-to-wear, founded in 1966 by the KUPERMAN family in Lyon. Still based at its historic location on Rue Pierre Corneille, right in the heart of Lyon’s wholesale district, NIV is now a key player in professional fashion. Since its acquisition in 2000 by the BAYSAL family, the company has modernized its image while expanding its range, becoming a benchmark in the women’s and unisex ready-to-wear market.
With over 50 years of experience, NIV has built its success on a simple idea: offering trendy, varied, and accessible fashion tailored to retailers’ needs. With 1,000 m² of space across three stores in Décines (France), the brand offers a wide selection of clothing and accessories that combine elegance, modernity, and diversity.
Whether you’re looking for flowy dresses, boho skirts, casual sweatshirts, stylish tops, on-trend bags, or must-have shoes, NIV meets all your customers’ needs. Each collection is carefully designed to reflect the latest market trends while maintaining consistent quality, making NIV a trusted partner for professionals in the sector.
Integrated into our B2B platform with MicroStore technology, NIV streamlines your wholesale purchasing with an intuitive interface, secure transactions, and smooth inventory management. Customer service is personalized and responsive, ensuring an optimal buying experience, supported by fast delivery times and a flexible returns policy.
With a turnover of 7 million euros in 2018, 15% of which from exports, NIV confirms its international positioning and its ability to satisfy a demanding clientele. By choosing NIV, you’re opting for a steady supply of on-trend products while enhancing your store’s added value.
Trust NIV to boost your business and offer your customers an unmatched shopping experience.







Information about NIV
**1. What does the wholesaler named NIV offer?**
The wholesaler NIV specializes in a wide range of clothing, meeting the varied needs of its customers. It offers women's products as well as a unisex selection for both genders. Available categories include various tops, stylish bottoms, dresses for every occasion, and essential accessories such as bags and shoes. This variety enables NIV to meet current trends and the demands of the fashion market.
**2. Is this wholesaler on MicroStore?**
Yes, the wholesaler NIV is listed on MicroStore. This gives it greater visibility among a target audience looking for reliable partners in the textile sector. Being listed on a platform like MicroStore not only strengthens NIV’s credibility but also makes its products easier to access for potential B2B buyers, thereby boosting collaboration and sales opportunities.
**3. Where is this wholesaler located?**
The wholesaler NIV is located in Décines, France. This strategic location in a country with a rich textile history contributes to its reputation and access to the resources needed to thrive in the ready-to-wear market. In France, the fashion industry is not only well established but also globally recognized for its innovation and quality. Therefore, being based in Décines gives NIV an advantageous position to leverage the flourishing textile and ready-to-wear industry in France.















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